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google_ads, facebook_ads).| Source | Leads | Qual | Value | Spend | ROAS | £/lead |
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Every call is scored against a weighted quality rubric. The headline number is built from five areas, so it always traces back to something specific.
Each call is sorted into one of four types so it’s judged on its merits — a wrong number isn’t marked against a full sales rubric.
Each area is rated 1–5, weighted by the percentages above, and converted to a 0–100 score. Areas that don’t apply are skipped and the remaining weights rebalance, so no one is marked down for steps that didn’t fit the call.
Scores are consistent and explainable, but they’re still a judgement. When first rolling this out, spot-check a sample against your own review so the marking lines up with how you’d score a call.
/api/loop-voice).| Number | Forwards to | Channel | Status |
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Handle GDPR subject requests: find everything held on a caller, export it, or erase it. Erasure removes personal data and destroys recordings (including the telephony provider’s copy) while keeping anonymised statistics. Every action is logged to the audit trail.
window.LoopSettings, which they can’t strip.X-Loop-Signature: sha256=…). The signing secret is shown once when you add a webhook — store it safely.How long this client’s data is kept before automatic redaction. Recordings and transcripts are destroyed after their window; personal details are anonymised while statistics are preserved. Runs nightly; every sweep is audited. Default is 12 months.